Internet Marketing

Protecting Your Online Reputation

In today’s competitive market, you must protect your online reputation to avoid losing business..if your local business is not online, it doesn’t exist.

Your prospective customers go online everyday to find out more about you and your business..what will they find…a bunch of people complaining…or a list of happy

clients thrilled about your service?

They are checking sites like Google Places to review experiences others have had with your business. Or sites like Yelp.com, MerchantCircle, or similar review sites to check your online ratings and reputation.

One single negative review, or a poor overall rating, is enough to drive people away for good. In today’s marketing, you cannot afford to lose potential clients because of poor ratings online. That’s where we can help.

Our sister marketing company, Go Pro Local, identifies your negative reviews and then works to restore your online business reputation.

Contact us today and protect your business. Click here for pricing.

The Top 5 Mistakes Businesses Make

Many business owners spend a lot of time and money to create and on-line presence. Unfortunately, many build the wrong website, send the wrong message, and fail to attract customers. This report will uncover these fatal mistakes business make and how you can avoid them in your services business. Click Here to download full report in PDF

How To Interview an SEO (Search Enginge Marketing) Company

14 Revealing Question You Better Ask

You probably get calls all the time about it..or worse yet, spammy emails making outrageous promises about putting your business on the first page of the search engines. Well, when it comes to choosing an SEO company to work with, there are some important questions you’ll want to be sure to ask to ensure the person you are considering is both competent and qualified. These 14 questions can reveal a lot about the company you are considering.

1. Have you optimized other cleaning services? If so can you give us an example of feedback/response they have received? Go Pro Local has completed many cleaning service and home improvement sites, as that is where we have the most experience. We also work with many different businesses and consumers. These have included hot tub wholesalers, photographers, solar electric companies, architects, dentist and many more.

The specialized tools we utilize work for any business and are best suited for local search engine marketing for local business like yours.

There are some great testimonials from our clients on our testimonials page. We took one client from no website to over 1200 page 1 rankings for highly searched geo-modified terms. The results have been a dramatic increase in business and customer interaction.

2. Based upon your professional opinion when should we expect results? SEO is an on-going process of promoting your business online. With a consistent effort over time, we see the best results. In the most challenging cases, we see measurable results in 6 months. If we are aggressive, it’s normally much less, sometimes in as little as 2 months.

3. Will you/company be doing the work yourselves or will you be outsourcing the job? We do not outsource core tasks. All work is done by our employees and we do have some employees offshore. All core tasks are performed in house.

4. What is the payment schedule? We bill by credit card on the 1st of the month.

5. Who owns the rights to the SEO work? You do. Some companies retain the rights to all the work they do meaning if you quit using their services, you lose a lot of what you had paid for.

6. What is the monthly maintenance after the site is live? What does it include, and why is it due at the same time as the initial investment. Monthly maintenance involves many different SEO tasks that are independent of a website build. Claiming local listings and directory submissions are just a few of the tasks that begin to happen right away. Other maintenance and promotions tasks include link building, article marketing, video marketing, blog marketing, forum marketing and more. We have several levels of maintenance programs available. The maintenance packages are customized based on your business, online marketing blueprint and how aggressive you want to be.

7. Will you be providing any additional value added services with the setup? Example: blog, ezine, newsletters, PR, etc. Often times, we’ll use all of the above methods. We also create content and perform SEO copywriting services for clients that are used for off-site content on blogs and other outlets. As an added service we can help with newsletters and email marketing as well.

8. Is there a limited number of keywords that will be used? We usually select a group of 20 search terms to focus on. These keywords are determined by performing in-depth keyword research and competitive analysis. This way we are able to target buying keywords where there are the best opportunities to rank highly. While these initial keywords are our focus, we track hundreds of keywords and report to you regularly where you rank and where we’re seeing upward movement.

9. What is Google PageRank™ and how does it affect my site? How would you address improving our PageRank™ with Google, and other search engines that calculate the number of quality inbound links to our website? http://en.wikipedia.org/wiki/PageRank

PageRank is basically Google’s measure of how much authority a site has. All of the search engines do some level of weighted link analysis which helps to sort the sites competing for a given set of searches. If there are two sites that have the same content on them, the one with more back links should rank higher in the search engine rankings.

But, more links aren’t always better. The page rank of the links plays a large role in how well a site will rank. Basically, the more links a site has from other important links, the better. If a site with 10 links has links from Harvard, Emory, NASA, The Pentagon, and other high page ranking sites, and another has 100 links that are nothing more than free directory links, the 10 back links beat the 100. To improve PageRank, it’s important to focus on trusted inbound links that are looked at by the search engines as authority sites.

10. What changes do you make to our site to increase our rankings? Will we see these changes? Will you change the coding on our site? We normally optimize a number on-page factors; including the title and description which are not easily seen on your site but are important in rankings and how your site appears in the search engine results. We also normally optimize the content of your pages and other page elements like the heading tags, which signals of important text for the search engines. We don’t normally completely rewrite the content or change the structure of your website unless it is blocking the search engines from indexing your site.

12. What kind of reports will we get and how often. Will you explain the reports so we have a clear understanding of the output? We report both rankings and traffic. We’ll send monthly reports by email interpreting the data we’ve collected and are readily available to go through the data to explain anything that is not clear.

13. How many pages will you be optimizing in our website? We will optimize all of the pages. The search engines rank pages of sites, not just the main page so every page is important and needs to contain everything the search engines need to rank them highly.

14. Can you assure us that the optimization strategies and methods that you use are safe and won’t get our site penalized or banned? We use strictly white hat techniques that meet the criteria of Best Practices for the SEO/SEM Industry? We don’t do anything risky. Our techniques create natural looking links that boost rankings over time. We post content in the form of articles, press releases and blog posts.

These questions should give you a good feel and clear picture of whether or not the SEO company you are considering is the company you want handling such an important task. You might be surprised at the answers you’ll get from some of the fly-by-night SEO firms out there that use unscrupulous methods to inflate rankings that don’t stick or could get your site de-index (removed) from the search engines altogether. Beware of guarantees or unsubstantiated claim and most importantly, go with someone you know and trust.

Do Customer Reviews Matter?

You bet they do. Not only do they matter from a customer conversion standpoint, but now Google has come out and said that they are factoring customer reviews into their ranking algorithm. Nothing’s worse than Googling your company name and having some scathing review about your business right there on page 1 for the whole world to see. Prospects will often times Google your company name before deciding to do business with your company…do you know what they’re finding?

Google aggregates review data from many different review sites and displays them on your Google Places listing. Many clients are amazed at what past customers are saying about their business online. One of our recent clients had no idea about a scathing review of their company that stood out on the first page of Google. They remembered the customer but had no idea about the online the review. See it here: http://TinyUrl.com/ouch-thats-gonna-leave-a-mark

One of the challenges is getting your happy customers to go online and write a positive review about your company. A positive review is about the nicest thing a customer can give your company next to a referral. The challenge is that posting an online review is a multi-stepped process. Your customer has to find the review site, register, confirm their email address, figure out how to post the review, etc. In some cases, it’s a 17 step process that most people don’t complete even if they are happy. Sometimes it’s the customer that’s hell bent on ruining your reputation that will go to any length to get their review posted (or your competitor!).

How to get your customers to review your business Once you’ve created a profile for your business on these sites, you can send a link to your best customers asking them for a review.

First step – create an email template, so it is easy to send a nice follow up to your customers asking for a review. The template could look something like:

This is (your name) from (your business name.)

During our appointment I asked if you wouldn’t mind writing a review of our services.

Online reviews are becoming more and more valuable to businesses like ours. If you have nice things to say about us or your experience with our service, it would help us if you would take a few minutes and share your experiences on one of the online review sites listed below.

There are four different review sites where reviews can be posted for us. Here are direct links to our business in each of them:

Google Local: [hyperlink here]

Yahoo Local: [hyperlink here]

Citysearch: [hyperlink here]

Yelp: [hyperlink here]

Your review can be short and sweet – it should only take a few minutes. Thank you for your willingness to help us out!

Sincerely,

(your name)

The review sites you list should include direct links to your review page there. You can make the list into hyperlinks if you know how, or just include the link to your review page after the name of the review site. Sometimes these links are very long, so use a service like TinyURL to give you a shorter link like the examples above.

Ask your customers for their email address while you are at the job. A simple question at the end of the project like, “Do we have your email address? And would you be willing to write a short review for us?” is a good way to collect your customers email addresses if you don’t already have them.

Then follow up with your customers using your email template, and watch how a growing list of reviews helps your business attract new customers!

Modern Stone offers customers internet and design solutions

January 1st, 2008 is the official launch date of Modern Stones design services for the contractor. When Modern Stone brought its own design work in-house in 2007, it was mainly due to a cost savings advantage and higher level control. One project to help out a customer eventually turned into the concept of offering low cost design services to all of Modern Stones customers. With a deep understanding of the stone and tile industry, Modern Stone Technologies offers its clients much more than the traditional design firm can.